One of the best thing about buying Korean beauty products in local stores is definitely the membership benefits. Even better, if you reached VIP status. Brands like Laneige, Sulwhasoo, and of course, Innisfree are all under the giant cosmetic company, Amore Pacific. As these brands opened branch stores here in Malaysia, us VIP customers get to experience if not fully, part of the benefits being the brand's VIP customers in Korea. Being a Laneige Malaysia's loyal customer for at least 3 years, I think it's safe to say that the VIP customers get like 30 to 40% of the benefits given to those in Korea. You know what I'm talking about if you compared the gift tiers offered in Malaysian stores and Seoul stores.
Anyway, 50% of something is better than 100% of nothing so when I get the chance to redeem the VIP kit from Innisfree twice this year, I'm more than elated to receive them. Fully thanks to my friend who were willing to pick this up from the store at Pavilion KL.

