Blogger Mail | The Butterfly Project X ID.AZ Face Fit CU-V Tensioning Sleep Mask

Saturday 19 January 2019

I think at some point of anyone's K-Beauty journey, we will all encounter at least one or two sleeping masks; a product to be used as the last step of night skincare routine (or the only step after cleansing in my night skincare routine after an extremely long day) that to be applied on top or instead of night moisturiser.

Unlike at least 5 years ago, there are many brands came out with their own concoction of sleeping mask these days and boy, am I glad to get my hands on several to try? Yes! Because the one sleeping mask that everyone seems to rave around the blogosphere for the past years just decided to not work on my skin; at least not anymore and its sister product that I actually love has been discontinued hence the 'hunt' for the next HG sleeping mask begun around early last year and I've tried some sleeping masks from different brands with different set of targeted concerns. Here I thought my search is over after a whole year of trying and testing (and giving away some products that just don't work) until The Butterfly Project; local blogging community's front person; Tammy @hellotammylim sent me this sleeping mask from the brand ID.AZ; Korean beauty company that promise to slim, tighten and smooth the facial V-line overnight.

Before I go further into the product, let's go to basic details of this product first.

ID.AZ Face Fit CU-V Tensioning Sleep Mask

Product Description:

ID.AZ Face Fit skincare line:
  • Functional cosmetics product line that aids in finding your beauty contours.
  • With propriety ingredients and patented formulations, FACE FIT helps in slimming, giving volume and lifting through its product line up.
CU-V Tensioning Sleep Mask:
  • Lifting - Promotes slimming with firming functions. Helps with smoothing of wrinkles by enhancing elastin formation and helps maintain it.
  • SDC (Sodium Deoxycholate) - Helps with smoothing and tightening the facial area and breaking the fat in skin.

How to Use: Use a dime-sized amount of sleeping pack after your usual serums, essences, and ampoules. Can be used over moisturizer or can replace your usual moisturizer. To apply, warm between the fingertips and apply in painterly motions from chin to cheek to aid in the lifting effect, then pat all over the face until absorbed.

Water, Butylene Glycol, Squalane, Alcohol Denat., Butyrospermum Parkii (Shea) Butter, Glycerin, Hydrogenated Poly (C6-14 Olefin), Chondrus Crispus Extract, Saccharum Officinarum (Sugarcane) Extract, Glyceryl Stearate, Caprylic/Capric Triglyceride, Caprylic/Capric/Myristic/Stearic Triglyceride, Macadamia Integrifolia Seed Oil, Niacinamide, PEG-40 Stearate, Cetearyl Alcohol, Cyclopentasiloxane, Argania Spinosa Kernel (Argan) Extract, Anemarrhena Asphodeloides Root Extract, Curcuma Longa (Turmeric) Root Extract, Prunella Vulgaris Flower/Leaf/Stem Extract, Tagetes Erecta (Marigold Flower) Flower Extract, Dioscorea Japonica (Yam) Root Extract, Morus Alba (White Mulberry) Root Extract, Salvia Officinalis (Sage) Extract, Pentylene Glycol, Synthetic Beeswax, Cyclohexasiloxane, PEG-100 Stearate Polyacrylate-13 Polyisobutene, Palmitic Acid, Caprylyl Glycol, Stearic Acid, Tocopheryl Acetate, Adenosine, Polysorbate 20, Sorbitan Isostearate, Sodium Deoxycholate, Myristic Acid, Arachidic Acid, Lauric Acid, 1,2-Hexanediol, Sorbitan Laurate, Oleic Acid, Sodium Cocoyl Glutamate, Hydroxyethylcellulose, Acetyl Dipeptide-1, Cetyl Ester Alcohol, Carbomer, Disodium EDTA, Phenoxyethanol, Fragrance

Ingredient highlight: Squalane.
Squalane is derived from hydrogenation of squalene; used to be sourced from shark liver oil but in recent years squalene is being sourced from olive although it can be quite costly but we don't want to continue on endangering sharks, right?

Now, let's talk about the packaging!

I know, I'm sorry that I couldn't retake the photos of the box primarily because I've unintentionally discarded it during my New Year Cleaning Event that took place in my room last weekend which I've only realised after noticing the photos that supposedly synced to Google Photos account were gone. I thought deleting them from my phone memory won't affect those already synced into albums on Google Photos but nope! Transitioning to my new Samsung Galaxy Note 9 isn't as smooth as it seems. So, I only had the actual product on its own and a single photo from the previous product photo shoot session that I sent to Tammy prior this review to verify some stuffs. 


The product came in that cube-like tub with English product name printed on the front and Korean product name with simple description at the back. Honestly, I'm way over this kind of fancy packaging; bulky and even with that minimal-looking outlook, I'm gonna pass i.e. will transfer into much smaller travel container. I know my mum and aunties love this kind of packaging though.

There's English product description printed on a white label sticker with everything else is in Korean but I think all the information on the sticker should be sufficient enough plus they even include the whole ingredients list.

The product expiry date is printed at the bottom of the tub and on the label sticker at the bottom part with the format being YYYYMMDD. However, if you can see in the above photo you'd notice that the dates printed are different. I thought there's going to be at least 12 months to this product after opening but I guess not. I'm still waiting for their representative to provide more information on this so I'll update you guys on that later.

Update on 18th February 2019 | According to The Butterfly Project representative, ID.AZ Malaysian PR team wasn't aware of the different dates printed on the English product label sticker and forwarded the products for review purposes to blogger in as-is condition i.e. as how they received from the brand's South Korean PR team. Oh, well. I guess all I can say that I'm just relieved that the product sent to us are not expired and we have ample of time to try and test the product anyway. 

The product actually came with an inner lid to prevent the product being spilled accidentally or just for hygiene purposes. As I've already figured that I won't be traveling with the product, I've got rid of it and stationed this product on my shelf rather permanently.



I usually scoop that much of the sleeping mask for every application on my U-zone (cheeks and jawline) and with some excess, I'd be massaging my neck area until all the product absorbed into my skin which take around 5 minutes. I've tried using the sleeping mask on its own (cleanse, tone and use the product), with hydrating serum (use the sleeping mask as sealant) and on top of moisturiser like emulsion and night cream (cleanse, tone, emulsion or cream then sleeping mask) but after trying several times; can't help being sneaky trying to cut down number of products for my night routine lately, I think it's best to use this product instead of night moisturiser like 2 times a week. Using it together is definitely too much for my normal to oily skin but if you're on drier side, it's better to amp up the usage rather than layering too much of heavy products as I definitely had breakouts after doing just that.

I does feel heavy upon application but as I massage my skin along for several minutes while singing to Ariana Grande's Thank You, Next, the finishes dries down a little bit to just well-moisturised skin; no stickiness whatsoever and I wake up to plumped, hydrated skin with less pores appearances the next morning.

I haven't been noticing my skin become brighter or anything and the same goes to whether this actually helps with my double-chin situation as I've only been using it over a week so I'll update you guys on that later.

This product is currently available to purchase via Watsons; linked down below and I guess that's all for now and do let me know your thoughts on this sleeping mask by leaving comments down below. I'll be seeing you guys on my next post. Annyeong~

|||   SHOP THE POST   |||

ID.AZ Face Fit CU-V Tensioning Sleep Mask RM199.00 RM169.15 (15% off!)

||| Information |||

‘id Healthcare Group’ is a business that researches facial contours.

We met people who came for surgery and dermatology consultations, but turned their backs because of psychological burden. Seeing them, we started to research about helping them without undergoing a surgery. That was the start of ‘id Pla Cosmetics’.

Based on clinical experience over the 18 years and 60,000 clinical cases, we are proud to extend our expertise to ‘Pla Cosmetics’.

id aims for a cosmetics brand that cares of sensitive skin as well as facial contour. Beyond derma cosmetics - Pla cosmetics ! This is id’s philosophy.

Website |
Instagram | @idplacosmetics_my

Disclaimer: Links provided are non-affiliated. This product was sent to me for review purposes and all opinions here are based on my personal use of the products.
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